Our People

Graham Budinger


In the early days, Graham gained great insights during his career with Pernod Ricard, Minolta Business Machines and British Shoe Corporation. He has always been able to see, and deliver upon, a need in the marketplace and in 1993, as a print broker, he saw the need for customised ID badging on a large scale for companies such as Virgin, and so co-founded his first People Identification business.

After moving to Australia from the UK in 2006, following the sale of www.big.co.uk, an international specialist company in the print and personalisation sector with offices spanning the UK, USA and Hong Kong, he set the vision for Signal Group. Since its inception the business has consistently grown; giving customers the service they deserve, offering innovative solutions and a substantial level of investment in people development.

Graham has always been a motivational leader who empowers, mentors and rewards his team. He is also passionate about sharing the success of the business with the local community and has held many volunteer roles in predominately the sporting sector, helping youngsters using the power of sport to have a positive impact on their future.


Benson Chan


Benson has merchandising and product development experience in export and promotional products for many years. With his knowledge and experience, he has been worked for trading company, US and Europe buying office in Hong Kong, heading merchandising team to engage comprehensive merchandising work, including sourcing, product development, order management, quality and logistic. Now, he has joined a newly set up office for Signal Group, which is lots of challenges but also opportunities.